Xandra Roman is a Campaign Strategy Senior Manager, at Fidelity Investments. Xandra works on two of the demand generation lines of business and specializes in generating marketing qualifies leads through work on Portfolio Construction and Breakaway campaigns.
Her specialty is top of funnel demand generation with the goal to attract qualified leads that can be further nurtured through the sales funnel. This is achieved by leveraging a variety of channels including paid media, targeted email, landing page development, and social media.
Xandra has previous experience in retail marketing at the TJX Companies, banking experience from working at the digital agency Digitas as well as Citizens and has a bachelor’s degree in marketing from the University of Massachusetts Dartmouth.