Winnie Burke is Head of Fashion and Beauty Partnerships at Roblox. She has been with Roblox for over 8 years helping brands create communities and build their presence on the platform. Some of the most notable brands she has worked with include Gucci, Alo Yoga, Tommy Hilfiger, Walmart, Ralph Lauren, and Givenchy Beauty as well as long standing partnerships with the VANS and Nike to name a few.
Prior to her time at Roblox, she spent 7 years at Sony Pictures Entertainment where she was Vice President, Digital Ad Sales, overseeing partnerships for Crackle and PlayStation where PlayStation’s virtual world “HOME” prepared her for her future help brands enter the metaverse.
As a passionate marketer, she is continually excited about helping brands understand this dynamic and evolving landscape through authentic community collaborations to build awareness and relevance amongst our massive and engaged audience.