Whitney McChane - Brand Innovators

Whitney McChane

Vice President, Marketing Communications, Dairy Queen

Whitney McChane, vice president, marketing communications for International Dairy Queen leads the brand’s integrated marketing (national advertising), social media, public relations, cause marketing and creative services teams. Recently, these teams unveiled a new brand position, creative campaign and tagline, all focused on the happy experiences that set DQ apart from its QSR competitors. McChane has 18 years of experience in various marketing disciplines, supporting national food, beverage and cause marketing clients at agencies in Minneapolis, Chicago and Los Angeles. She earned her master’s degree from the University of Southern California.