Sr. Director of Brand & Engagement Marketing, Blue Cross Blue Shield Minnesota
Wendy is currently the Sr Marketing Director of Brand & Engagement Marketing at Blue Cross and Blue Shield of MN. As a team member among a group of curious content marketers, thinkers, strategists and creatives, her leadership is aimed at evolving the inner workings of the group to deliver new and innovative engagement outcomes to help people live a healthy life.
Day-to-day she enjoys leading others toward a shared goal and vision – often unveiling a big picture idea to stakeholders. One of her many passion lies in creating and curating engaging experiences that deliver strategic messages – in a way that not only resonates with the target audience, but entertains and meets their needs too.
Her ability to execute and influence has led to iterative promotion and growth throughout her career as a part of local and national organizations like Transamerica, TCF Bank and Harland. You can learn more about her leadership musings, marketing perspective and which cheese is among the best in the world @wiesman or linkedin.com/in/wendyswiesman.