VP Marketing & Customer Experience, Ōmcare
Most recently, Wendy was the VP of Marketing & Consumer Experience at Omcare (a health care technology start-up) based in Burnsville, Minnesota. Previously to that role she lead the marketing organization as the Senior Director of Brand & Engagement Marketing at Blue Cross & Blue Shield of MN. Accountable for the marketing organization, overarching brand strategy and experience initiatives designed to acquire, retain and engage members, her strategic vision lead to retention and growth of a 20 point brand leadership position in the state of MN over the course of her 6-years.
A liaison to executive leadership throughout her career in both the financial services and health care sectors, she is an expert at synthesizing strategic initiatives while driving cross-functional teams to successful innovation outputs, such as the opening of health plan retail center locations – in less than 100 days. Her personal and professional leadership efforts have also achieved accolade by way of awards from: The Content Marketing Institute, MarComm Awards and Shorty Social Awards, MN Business Magazine (2018 Women Who Lead honoree).