Wendy Abascal - Brand Innovators

Wendy Abascal

Director Ultra Luxury Fragrances US Marketing, Coty

Resourceful marketing executive with 13 years of experience working for leading companies in the Cosmetics Industry: L’Oréal, The Estée Lauder Companies and Coty. Managerial experience in diverse categories such as skin care, makeup, fragrance, hair color, sun protection, men products and nutri-cosmetics. Proven capacity to deliver business growth in a short period of time and work in diverse cultures, such as European, American and Latin-American, and with cross-functional teams. Wendy’s key responsibilities for her current role include directing brand strategy, communications, digital and instore look & feel for the Ultra Luxury Fragrances at Coty, such as, Chloe, Tiffany, Miu Miu, Bottega Venetta, Alexander McQueen, Balenciaga and Gucci Makeup beauty brands. She contributed as a beauty editor for the Travel and Beauty column of American Express Club Centurion Magazine. Wendy is a wife, a new mom and a family oriented, positive and energetic woman. She is passionate about the world of Luxury, Beauty and Fashion. Her favorite hobby is to travel around the world, to find new local artisanal brands and get inspiration from differentiated and unique high touch service.