Vivian Youn

Senior Director, Audience Impact & Intelligence, Paramount

As a Senior Director of Audience Impact & Intelligence, Vivian is a data and insights-driven marketing strategist who loves creating meaning out of chaos. At Paramount, she is responsible for uncovering audience forward and culturally fluent insights that support advertising sales and inspires impactful marketing initiatives. She spends her time delving into Paramount audiences and IP and understanding the cultural context in which they exist.

Vivian’s international career has spanned markets in Australia, Asia, and North America where she has worked on building iconic consumer brands. Her international experience gives her a unique perspective on global audiences.

Originally hailing from Sydney, Australia, Vivian graduated with a Bachelor of Business Administration from Macquarie University and recently completed her Masters in Information from Rutgers.