Vivian is the VP of Growth for Nutranext DTC, part of The Clorox Company. Nutranext is a leading health and wellness company providing science-backed vitamins and supplements across retail, e-commerce and direct to consumer channels. In this role, Vivian is responsible for accelerating growth through strategies grounded in data to bridge direct response media with brand engagement across the portfolio of brands.
Previously while at Plated, a subscription meal kit company, she was Senior Director of Marketing overseeing multi-channel marketing and analytics. Vivian also led RetailMeNot’s efforts to grow traffic and loyal users for the U.S. brand with a focus on digital media, mobile app acquisition and attribution modeling. Vivian earned her bachelor’s degree from the University of Texas at Austin and MBA from Northwestern University.