Vineet Mehra is a true global citizen and business leader. Born in India and raised in Canada, he has led diverse teams across Asia, Europe, North America, and South America at some of the world’s most respected brand building companies including P&G, General Mills, Novartis, and J&J. He has driven businesses and brands to growth in categories as diverse as Skin Care, Hair Care, Cosmetics, Food, Consumer Health, and Baby Care, while living in some of the world’s most innovative and creative cities including Toronto, New York, Singapore, Bombay and Geneva. His consistent track record of building iconic brands and driving marketing organization transformational initiatives has led him to become a frequent speaker and panelist on the topic of re-shaping marketing organizations, balancing the art and science of marketing, and building the modern, data-driven, precision marketing organization needed to win today. Vineet has been an invited Judge & Speaker at Cannes, Chair of the Jury for the M&M Global Media Awards, an invited Speaker at the ANA’s Social and Digital Conference, and a multiple time Global Effie’s Finalist Judge. Most recently, Vineet was recognized as one of the 100 most Influential Marketing Leaders in the world by the Internationalist.