Victoria Nielsen

Senior Social Media Manager, Focus Brands

Victoria is a senior social media manager for FOCUS Brands, a leading developer of global multi-channel food service brands, working specifically on Cinnabon and Moe’s Southwest Grill. She is responsible for the overall strategy, growth and evolution of the brand’s social channels, working cross-functionally to develop a strong brand voice and build global relevancy with social-lead integrations, influencer activations and engagement-driven initiatives. Before FOCUS Brands, Victoria was the online editor and social media lead at Hoffman Media in Birmingham. Victoria has a bachelor of science in Journalism from the University of Florida. She has worked for Food Network, Refinery29 and More Magazine, among others.