Victor Lee

CMO, RXBAR

Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, The Apprentice, NCAA, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Transformers The Movie, and Glee to name a few. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College.

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New York, NY

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Parsippany, NJ

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