Head of Global Influencer Marketing, SAP
Ursula is an innovative leader in influencer marketing, social media, live video, and digital marketing. She is an early adopter in utilizing the latest technologies to generate awareness and to build community. Good storytelling is at the core of everything she does. Ursula is head of global influencer marketing at SAP. She previously worked at Adobe and Apple in their Developer Relations organizations, helping companies bring products to market. In her spare time, Ursula writes thriller novels about the high-tech industry.