Corporate Director of Channel and Media Strategy, R&R Partners
Trisha has been in the digital media industry for 13+ years, starting out in SEO for some of the world’s largest brand names including Ralph Lauren, Victoria’s Secret, and Mercedes-Benz. She truly found her footing in the digital industry once she expanded into the paid media space; granular targeting, advanced measurement, deep tracking, and dynamic ads are a few of the things that keep her up at night. After making the move from the Big Apple to the Mile High City for R&R Partners, Trisha now leverages her digital expertise to uncover micro-audience behaviors and maps them to their respective channels to create a holistic marketing approach that is both impactful and effective. She has the pleasure of being challenged every day by clients at Las Vegas Convention & Visitor Authority, Pabst Brewing Company, and Topgolf. When she’s not being challenged by her clients, she’s challenging herself. Trisha recently graduated with her MBA from the University of Colorado Leeds School of Business, is training for the Ragnar race, and is forever mastering her fly fishing cast.