SVP, Demand Generation - Paid + Owned Media & Connections Planning, Inspire Brands
In January 2022, Travis joined Inspire Brands to lead bothPaid and Owned channels across all their brands. As the SVP, Demand Generation, Travis’ teamslead Paid (brand + performance planning and buying); Owned (CRM, gift cards,personalization, etc); and Connections Planning across Inspire Brands (Dunkin’;Arby’s; Sonic; Jimmy John’s; Buffalo Wild Wings; Baskin-Robbins; and more).
Simply put, Travis and his team’s role is to target personalized content acrossall consumer touch-points to drive traffic to in- and above-restaurant channelsand grow long term brand equity. Their main job is to create the demand...andthen capture it.
Previous to Inspire, Travis was the Global Head of Media @ Uber leading mediaacross all their LOBs, globally. Prior to Uber, he was the EVP, Media @VaynerMedia running their media practice across North America. And previous toVaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and theGlobal Head of Social @ Dentsu.