Tracy leads New Balance’s North America Marketing, Ecommerce and Consumer Insights Organizations. She is responsible for the NA Marketing & Ecommerce strategies, plans and execution with the goal of delivering pinnacle consumer experiences across all touch points.
Tracy joined New Balance in 2005 and has held leadership positions across all parts of the organization including marketing, sales, product and retail. Her previous roles include marketing positions at Digitas, a global marketing and technology agency & MFS Investment. Tracy earned a Bachelor’s degree in business from Emory University where she was also Captain of the Women’s Tennis Team. During her time away from work, Tracy enjoys spending time with her family and is an avid sports enthusiast enjoying running, biking, tennis, hiking and skiing.