Tracy Fleischhacker Quigley

Brand Director, Lorissa’s Kitchen

Tracy Fleischhacker Quigley, brand director – Lorissa’s Kitchen (at Jack Link’s Protein Snacks), leads the brand strategy: creative & media planning, innovation pipeline development & commercialization, and total portfolio management.

With nearly 15 years in Consumer Packaged Goods in a variety of roles: retail management, supply chain planning, new product development and brand management, Tracy Quigley has become a proven, effective brand leader and team builder!

She has spearheaded iconic brand’s like Kraft’s Velveeta Shells & Cheese (where she earned a Nielsen Innovation of the Year! Award), JELL-O (where creative won a Cannes International Festival of Creativity Bronze Lion), Red Baron Pizza (where she led portfolio optimization efforts generating over $20M in annual savings), and Jack Link’s & Lorissa’s Kitchen beef jerky (where she’s currently delivering +23% YOY growth).

Tracy earned her MBA from the University of Chicago – Booth School of Business and her Bachelor of Science degree in Applied Economics from the University of Minnesota, where she was also a captain & varsity letter winner for the Women’s Cross Country and Track teams.