SVP, Strategy & Evaluation Ad Council
Tony Foleno is Senior Vice President of Strategy and Evaluation for the Ad Council, the national nonprofit that mobilizes the energy and talents of the marketing, media, and technology industries to make a measurable impact on today’s most critical social and health issues. Tony advises strategic planning and leads evaluation for the Ad Council’s 30+ public service campaigns, leveraging research-based insights into action and helping to ensure that the Ad Council operates as a results-driven organization.
Through Tony’s leadership, the Ad Council has developed sophisticated research capabilities and methodologies to help campaigns better reach and connect with audiences, while establishing and tracking key performance indicators to assess and optimize campaigns. In addition, he leads analyses that inform best practices in public service communications and social marketing.
Tony is a founding member of Ad Council Edge, a strategic consultancy advising companies and nonprofit organizations on strategies to inspire and engage the public on important causes. Tony also chairs the Ad Council’s Research Committee, a pro-bono advisory group comprised of thought leaders in marketing, research, and academia.
In 2019, Tony served as President of the Society for Health Communication and he currently serves on the Society’s steering committee. He serves as an advisory board member for several other organizations, including the Blackbaud Institute, Cause & Social Influence, Agents of Change, the Fishlinger Center for Public Policy Research, and the Market Research Council.
Tony recently won honors as Researcher of the Year at the 2019 Quirk’s Marketing Research & Insight Excellence Awards. In 2015, he was honored as a QRCA Luminary by the Qualitative Research Consultants Association. Tony has been a key member on dozens of public service campaigns that have garnered industry-wide awards and accolades.
Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds an M.A. in Sociology from Columbia University. Tony currently resides in Manhattan.