U.S. Head of Performance Marketing, U.S. Managing Director, Edelman
Todd is the architect of Edelman’s Performance Marketing practice, which is fully integrated across strategy, media planning & buying, search, data-driven content creation, advanced analytics, eCommerce enablement and CRO. Since joining Edelman in 2014, he has built a client roster that includes the likes of SeaWorld, The Weather Channel, Olive Garden, Sears, AMD, Kering, Florida Department of Citrus, ApartmentGuide.com, Dow, ZAGG and Mophie, among others. Results being the ultimate barometer, Edelman Performance Marketing has grown more than 1,000% over the past two years while their clients have enjoyed similar success – including +$300,000,000 in YOY revenue for Florida Department of Citrus, 100%+ YOY eCommerce revenue for ZAGG and most recently the dramatic turnaround of SeaWorld’s entire business.
Todd spent his eight years prior to Edelman driving interactive marketing strategy and execution for Fortune 500 clients at 360i, Razorfish and Resolution Media (Omnicom), with an emphasis on shaping industry-first solutions around mobile, social commerce and business intelligence. At 360i he helped build their Chicago presence, playing a key role in elevating them to the Forrester-recognized #1 Search agency in the U.S. His client roster there was largely e-commerce focused, including Apple, Redbox, FTD, Lands’ End and Kay & Jared Jewelers. At Razorfish Todd oversaw the acquisition & eCommerce offering for the Midwest, working with marquee clientele such as Hotels.com and ADT. Todd also delivered strategy and execution for two of Resolution Media’s largest media clients during his tenure, Dell and Lowe’s Home Improvement.
Additional experience comes from several years spent with BBDO and CBS College Sports, as well as private consulting work that includes a 2017 Best SMB Program award from Search Engine Land. Throughout his career Todd has driven growth and sophistication, with bottom-line performance and advanced media & measurement his focus.