Tobin (Toby) Trevarthen is the Founder and Chief Narrative Officer ofSpatial Shift, LLC – a Narrative strategy design firm based in Napa, California. Toby brings 30 years of executive management knowledge to
his pioneering corporate narrative work. His background represents a consistent thread of revenue creation and innovation that spans Fortune 100 and Silicon Valley startups.
Toby’s Silicon Valley start up experience includes executive roles at AllAdvantage, Aha Radio (acquired by Harman Corporation), Everloop and Anchor Intelligence (acquired by Comscore). He is a co-founder in Drive Time Metrics (a connected car analytics company) and a partner in Kitchen Collective (a unique urban cooking club based in Napa). He also advises for several early stage startups in the Artificial Intelligence, Virtual Reality and Next Gen content curation space.
Toby’s corporate background pioneered the era of selling integrated media assets to Global 500 companies. He led corporate sales and business development teams that sold over $1B in marketing programs at Gannett, Meredith, Time Warner and AOL over a 14 year period. He sold many “industry firsts” ranging from the first sponsor of the Heisman Trophy; the first Interactive Game – Goldrush – with Mark Burnett on AOL; the first live broadcast on AOL – Live Aid; the first globally integrated AOL TWX deal with Toyota – Music Goes Global. He also led an “industry first” in-vehicle interactive advertising effort while in the connected car space with Quiznos while at Aha Radio in 2013.
Toby’s digital experience goes back to the launch of Pathfinder at Time Inc. in 1994. His expertise extended into eCommerce, working with some of the biggest brands in America – ebay, Amazon, Nordstroms, Netflix, REI, Best Buy, among others.