Tiffanie Petett is the Director of Strategic Partnerships at Influential, a social data company that specializes in driving real business outcomes for brands through influencer & social media activations. In her career she’s worked on both execution and strategy teams for clients like Google, Sally Beauty, Disney, and Rock The Vote. Through it all, Tiffanie seeks to edify this space by addressing challenges from brands – both emerging and Fortune 500 – with a fresh perspective and data-driven innovation.