Tia Shaw

As SVP of Strategy at Carat, Tia strives to keep the human connection at the forefront of communications in a world of data and technology. At a time where reaching the right person at the right time is table stakes, Tia assists brands with understanding how to use data and technology to understand personal motivations and drive behavioral shifts to solve business challenges. Tia’s experience spans across categories including gaming, entertainment, technology, toy and global retail.