VP, Digital Content & Audience Engagement, Sirius XM + Pandora
A seasoned, millennial marketing executive with 15 years of experience in media, sports and entertainment, Tatiana Holifield has helped the world’s most influential brands thrive amongst the evolving digital landscape. Throughout her career, Holifield has launched new media practices, scaled global marketing divisions, and helped generate billions of earned and owned media.
Holifield currently serves as Vice President, Digital Content & Audience Engagement for SiriusXM + Pandora where she is responsible for transforming the future of audio through digital and social media content and innovation for both brands.
Prior to her current role, Holifield was Head of Brand Social for Hulu/Disney Streaming where she led the streaming giant’s social media accounts to drive earned media and brand awareness. She also served as Vice President/Head of Digital Strategy for Pacers Sports & Entertainment where she was one of the Pacers’ highest-ranking women in leadership. Holifield’s impressive career history also includes leading marketing teams for Viacom’s BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, Hampton Inn Hotel, Hard Rock Café and Taco Bell. Holifield was selected into NAMIC’s prestigious Executive Leadership Development at the University of Virginia Darden School of Business. She received her MBA from Metropolitan College of New York and undergraduate degree from Columbia College Chicago.