Tara McRae - Brand Innovators

Tara McRae

Global Chief Marketing and Digital Officer, Clarks

Tara is a creative and performance-driven executive skilled at managing all forms of digital, brand, marketing, and commercial activities. She possesses a proven track record of success in growing digital and traditional businesses while enhancing the brand. 

Tara is currently the global CMDO of Clarks overseeing marketing, creative, digital, and brand collaborations and partnerships. She was with the brand from 2016 to early 2020 in several marketing, strategy, and ecommerce roles. Tara was recruited back to the brand as new ownership took over in early 2021 as their Global CMO and recently took over as the CMDO in 2022.  From January 2020 to January 2021, Tara served at TB12’s first ever CMO. She jumped right into the fast-paced start-up environment providing the proper amount of experience and structure in evolving the brand and building marketing, product, and service plans and stories to bring awareness to the TB12 brand, product, and service 

Prior to Clarks and TB12, she spent ten years at PUMA, where she held several roles across sports and US marketing teams, strategic planning, and brand management.  Tara began her career in marketing and media planning for Bose Corporation in consumer electronics.

Recognized across the industry, Tara was named in 2015’s Top 50 Women in Brand Marketing by Brand Innovators, followed by the Top 100 in 2016. That same year, and the following three years, she was included among Footwear News’ Power 100 Most Influential Designers, Influencers, and Leaders in the Shoe Industry.  In 2021, Tara was selected to the The Lead’s Direct 60 for DTC innovation. Tara also dedicates time as a marketing advisor with Team IMPACT, a non-profit that believes that no child should be sidelined by sickness.  She resides in Massachusetts with her wife Candice who is an elementary school educator, her two children, Lyla and Gavin and their energetic doodle, Rocco.