Tanisha Chea

In her 8 years with YUM! Brands, Tanisha has lead the development and launch of numerous new products and platforms at KFC U.S., KFC UK&I and Taco Bell U.S. In the years prior to her rotation to the UK, Tanisha led Breakfast and developed the U.S. Taco Concept As leader of the Value, Big Eats & Beverage groups, Tanisha directs the company’s strategy and positioning for these pillars, including product pipeline and national marketing plan development. Her work in White Space Discovery has lead the organization to pursue Delivery via 3rd party partnerships and to launch Catering – “Party In-A-Box”. Tanisha has a passion for understanding the consumer and loves taking on ambitious challenges within the organization. “I love the idea of getting to know the consumer so well, that I’m able to find that sweet spot and deliver something they never knew they wanted, but now, can’t live without eating!” By leading a Social Insights and Innovation meeting, Tanisha gets to work with teams to uncover cultural insights that lead to breakthrough and relevant brand interactions with the consumer.