Tami Hurwitz has served as the global head of marketing and growth for Amazon Music since November 2017. She oversees all aspects of the brand including advertising, customer acquisition, engagement, and business development, as well as marketing technology and subscription growth. Since joining the team, Tami has led Amazon Music’s biggest marketing initiatives to date including its first global advertising campaign, featuring artists including Lady Gaga, Taylor Swift, Chance the Rapper, and Alicia Keys. Tami led the launch of Amazon Music HD, a new premium tier with the highest quality streaming audio, as well as Amazon Music’s expansion to an ad-supported free tier. She also guided the marketing efforts for the recent launch of podcasts, as well as livestreaming in the Amazon Music mobile app, which allows artists to bring live performances directly to fans via a partnership with Twitch. Through all these efforts, Amazon Music has grown to more than 55 million customers worldwide.
Prior to Amazon, Tami spent 9 years as General Manager at Microsoft, where she oversaw digital marketing, demand generation, data & analytics, and marketing automation for Office 365 subscriptions. Tami started her career at Procter & Gamble where she spent 14 years in a broad range of global marketing leadership roles. Tami lives in Kirkland, WA with her 11 year old son Ari and 9 year old daughter Hannah.