Tahirah Edwards Byfield

Tahirah is a Creative Director at 72andSunny Los Angeles. She loves creating work that is human and meaningful, and is passionate about finding new ways to use advertising to tell untold stories and highlight underrepresented communities. Throughout her career, she has created award-winning work for a range of clients, including United, Adobe, Nike, Google and Amazon. She is currently working with United to help create meaningful stories for the airline’s new campaign and brand positioning, Good Leads The Way. When she’s not creating within the 72andSunny walls, she keeps her creative juices flowing with passion projects, including In For 13, an initiative inviting the advertising industry to hire more Black leadership by 2023. She spends the rest of her spare time being bossed around by a 25lb dog, and reminding everyone (including herself) to prioritize a little self-care daily.