Head of Global Brand Marketing, T. Rowe Price
As head of Global Brand Marketing, Sylvia Toense is responsible for T. Rowe Price’s enterprise brand strategy and management, retirement thought leadership, US investment public relations, and centers of excellence for market research, advertising, and social media. Sylvia is a member of the firm’s Global Distribution Executive Committee and also the chair of the Marketing Leadership Team, T. Rowe Price’s governing body across all of the firm’s marketing teams. Prior to joining the firm in 2007, Sylvia held senior marketing roles at Legg Mason, including director of marketing for the private client business and director of corporate marketing. Previously, she held marketing and investor relations positions at Dynex Financial, as well as the Nasdaq Stock Market. She currently serves on the board of the World Trade Center Institute in Baltimore, an organization that focuses on driving the growth of Maryland’s global business community.