Sylvia Banderas Coffinet

General Manager, Multicultural Brand Partnerships & Marketing, Group Nine Media

Sylvia Banderas Coffinet has been driving growth and monetizing assets for leading media brands for more than 15 years by building digital, social, and print content strategies, identifying brand partnerships, and leveraging consumer insights and data to optimize acquisition, engagement, and retention of diverse audiences. She  
embeds a multicultural lens in every strategic initiative to ensure brand relevance, authenticity, diversity, and inclusion and she has launched some of the most  significant content franchises for Latinx media.  

Her background includes Chief Revenue Officer, Publisher, and National Advertising Director roles at HELLO & ¡HOLA! Media Inc. and PEOPLE en Español and category director roles at Conde Nast/ Glamour, and Latina Media Ventures/Latina.

Currently, as General Manager of Multicultural Brand Partnerships & Marketing for Group Nine Media, (the #1 video  publisher on mobile with Millennial-focused brands NowThis, The Dodo, POPSUGAR, Thrillist, and Seeker), Sylvia is  developing a new breed of content that offers a multicultural voice, integrates diverse audiences, and offers brand  partners a robust platform for engaging with consumers.  

A native of Mexico, Sylvia is passionate about being a role model in the Latinx community and advocating for  representation in media. She has been recognized by Forbes as a “Trailblazing Latina Executive in Media” and  interviewed on the Univision show Despierta America about her personal journey growing up as an undocumented  child in the US. Additionally, she received Congressional recognition from Congresswoman Linda T. Sanchez and a  Commendation from the County of Los Angeles for her work as a mentor to underprivileged Latina youth through the  non-profit organization ELLAS.  

Sylvia received her undergraduate degree in Latino Studies and Spanish Literature from Columbia University and completed the Publishing School for Professionals program at Stanford University. She is currently enrolled in Cornell University’s Diversity and Inclusion Certificate Program.  

Sylvia lives in New York City with her husband, daughter, and two adorable dogs.

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