Sweta Patel is the Vice President of Growth Marketing & Merchandising at Roku, where she focuses on driving growth and user engagement for both Roku, America’s #1 TV streaming platform and The Roku Channel, a leading free ad supported service. Since joining the company in 2020, Sweta has flexed her marketing prowess by launching impactful campaigns and developing Roku’s marketing technology stack to drive user loyalty and increase customer lifetime value (CLV) for Roku’s fast-growing base of active accounts.
Prior to Roku, Sweta held critical leadership roles at Apple, Hulu, The Walt Disney Company, Cox Communications and Comcast, where she spearheaded acquisition, engagement, upsell, retention and win-back marketing initiatives.