Susan Rothwell is the Chief Revenue Officer at Vericast, responsible for all sales, including the Valassis, Clipper Local Sales, Harland Clarke and NCH Coupon and Data lines of business. With more than 27 years of experience in Sales and Marketing, Susan’s expertise in driving sales organizations’ evolution and Go-To-Market Strategies based on changing business and client environments has delivered significant positive results. Her Go-To-Market approach includes integrating all aspects of the business in addition to sales.
Susan has been with Vericast for the past 15 years, most recently as SVP, United Key Accounts. She has successfully led print and digital sales teams throughout her career, resulting in large sales wins and double-digit growth.
Additionally, she has been instrumental in spearheading several new initiatives and training for the sales organization. Prior to Vericast, she held leadership roles with Polaroid Corporation in sales, new business development, partner relations, training and marketing.
She earned her B.S. from La Salle University and has participated in Harvard Business School Executive Education Programs. A strong advocate for women in leadership, Susan works with the Network of Executive Women as well as the Diversity, Inclusion and Equity Teams. She has instituted programs that include early talent recruitment, The Apprentice Program, Career Pathing, Fit for Role, and various leadership development programs.