VP Marketing - Digital & Media, Nestlé USA
Stephen Kennedy is the VP of Marketing and Head of Digital, Media and Brand Communications for Nestle USA. He is responsible for providing functional leadership of multiple centers of excellence and Nestle’s in-house digital agency in support of beloved brands such as Toll House, Coffeemate, Hot Pockets, Nesquick, Digiorno and Stouffers. As head of the Media Center of Excellence his focus is on driving the profitable growth, competitive advantage and business impact of all paid media through omni-channel audience-led planning and performance marketing. Through the management of the Brand Communications Center of Excellence and their in-house digital agency he is responsible for supporting all brands at Nestle USA in defining their brand and communications strategy, and creative and advertising development. As head of the Digital Center of Excellence he leads efforts focused on accelerating digital capabilities to help drive organization’s transformation to a best-in-class, digitally-powered CX.
Before joining Nestle, Stephen spent 10 years at Domino’s Pizza where he held positions leading Digital Marketing and Media, Delivery Innovation, Loyalty Marketing and Strategy and Insights. Prior to Domino’s he held marketing strategy roles at Campbell-Ewald, General Motors and Borders Group Inc. He holds a Bachelor of Arts degree from the University of Michigan and a Masters of Business Administration from Eastern Michigan University.