Stefan Blumenthal

Stefan is a data-driven martech pioneer with more than 10 years of experience in Digital Marketing, Programmatic Advertising and Software Sales. He’s passionate about Customer Intelligence based on smart data solutions that improve marketing decisions and helping brands to better understand their audience. Currently, Stefan is the Country Manager DACH at Zeotap, helping brand advertisers and agencies in the region to achieve better marketing ROI thanks to Zeotap’s Customer Intelligence Platform (CIP) and Zeotap’s own ID+ solution. Previously, Stefan was the Head of Data and Programmatic Advertising for Scout24 Media before joining Zeotap, he has been building up and leading the Data-Driven Advertising and Programmatic business of Scout24 Media, one of the most important publishers on the European internet. Stefan is a member of the I-COM Germany Advisory Board and a member of the Mobile Marketing Association Advisory Board Germany. He has published numerous thought leadership articles and spoken at an abundance of events and gatherings on digital transformation, people-based marketing, and data. Stefan studied Business Administration in Cologne.