As Sr. Specialist, Brand Marketing & Activations, for Verizon Media, Spencer Hoddeson is responsible for the planning and execution of Yahoo brand marketing initiatives, which includes consumer and strategic marketing, digital and social strategy, creative, partnerships, and O&O strategy.
Based in New York, Hoddeson has spearheaded the launch of numerous successful brand campaigns and partnerships at Yahoo, as well owning multiple rebrands for Yahoo and Verizon Media. In September 2019, Hoddeson led the charge on the global rebrand of Yahoo, including a global rollout of the new brand identity, encapsulating updates to 346 products in 49 markets.
Hoddeson has held marketing roles at Verizon Media/Yahoo, USA Network, SYFY Network, NBCUniversal, and Lightning 100. He loves scrolling through TikTok and hates paper straws.