Spencer Deadrick - Brand Innovators

Spencer Deadrick

Head of Brand Creative, MassMutual

Spencer leads the TwoFiftyEight° Creative Group at MassMutual. His team is responsible for the outward articution of the brand and its products and services, as well as brand governance and work done for internal constituencies. Prior to MassMutual, he held senior leadership positions at Hill Holliday and Mullen where he was the creative director on brands such as Bank of America, Merrill Lynch, Dunkin’, and Frontier Communications. For nearly a decade, he’s been an Adjunct Professor at Boston University’s College of Communication where he teaches the required course Fundamentals of Creative Development. Spencer’s work has been recognized by The Cannes Lions Festival, The One Show, Hatch Awards, and Communication Arts, among others. When not in MassMutual’s beautiful new office at 10 Fan Pier, Spencer lives full time on the Outer Cape where, this time of year, the sun sets at approximately 2:00 PM.