As Chief Marketing Officer at Molson Coors, Sofia Colucci brings both passion and pragmatism to everything she does. The Uruguayan-Canadian marketer first joined the company to lead innovation in 2017 and held the role of Global VP of Marketing for Miller Brands & Economy prior to rising to CMO earlier this year.
Sofia has a proven track record of driving brands in culture while also delivering consistent brand campaigns. Her work has transformed brands like Miller Lite, with global campaign launches like Tastes Like Miller Time. Earlier this year, she led Molson Coors’s first Super Bowl ad in over 30 years with the launch of the High Stakes Beer Ad.
Sofia has been recognized by Campaign’s US Female Frontier, Crain’s 40 Under 40 and Brand Innovators’ Top 100 Women in Marketing. Her team’s work has won multiple awards including Cannes, D&AD and The One Show.