Global Vice President, Miller Family of Brands, Molson Coors
In late 2017 Sofia joined Molson Coors to lead the US innovation team. Since then, she has been promoted to Global VP - Miller Family of Brands and has been credited to transforming the company’s approach and results on innovation, and building a robust pipeline beyond beer. This work led her to be recognized by Crain’s as a 2019 Top 40 under 40.
In her time in this role, Colucci and her team have made a big impact with impressive results, including speed – cutting the average time of new product launches in half; building products with meaningful points of difference like Vizzy Hard Seltzer – the first alcohol product with Antioxidant Vitamin C, anticipated to be a Top 5 Seltzer in the category; modernizing core brand innovation like the popular Blue Moon Light Sky and Leinenkugel’s Spritzen; and leading the company beyond beer with products like MOVO, a 100 calorie wine spritzer.
In addition to launching these products, Colucci also has pushed the boundaries on modern marketing, owning breakthrough marketing approaches, including the MOVO Mother’s Day campaign garnering more than 650 Million earned media impressions.
Prior to joining MillerCoors, Sofia spent seven years at PepsiCo in a variety of brand management and innovation roles, with a focus on the North American nutrition portfolio, which includes brands such as Quaker and Tropicana. The Canadian-Uruguayan Colucci began her career at Toronto-based Maple Leaf Foods. She’s fluent in Spanish, and her out-of-office interests include music, food, fitness, travel and spending time with her husband and two sons.