Siddharth Taparia - Brand Innovators

Siddharth Taparia

Senior Vice President, Global Head of Brand & Experience Marketing, SAP

Siddharth Taparia, a 2018 DMN 40 under 40 Marketing winner, is a transformative marketer, thought leader and a relentless driver of change. Over the last two decades, he has built winning teams, developed bold vision and strategies and delivered innovative end to end digital experiences at a global scale.

In his current role as Senior Vice President and Global Head of Corporate Brand and Experience Marketing at SAP, Siddharth leads SAP’s Marketing strategy, Branding, Advertising, digital and physical global events, global sports and entertainment sponsorships, and SAP Experience Centers. Over the last 15 years with SAP, Siddharth has held several leadership positions across consulting, product management, solution marketing and mergers and acquisitions.

Residing in Dallas, Texas, Siddharth holds a Master’s in Management Information Systems from Texas A&M University, College Station and a Bachelor’s in Engineering from Rajiv Gandhi Technical University, India. An accomplished author, lecturer and consultant, Siddharth addresses business’ use of AI, data privacy and cloud computing and advances transformative Marketing concepts proven to drive revenue growth and brand value.