Shoaib Kabani - Brand Innovators

Shoaib Kabani

Co-Founder, VP Operations, Buffy

Shoaib Kabani is the co-founder of Buffy, a home goods startup that makes bedding that is as soft on the planet as it is on your bed. Launched in December 2017, Buffy has experienced exceptional growth through the success of its flagship product: the Buffy comforter. Buffy’s sustainable and outrageously comfortable comforter is made of a natural eucalyptus shell and a fill spun from recycled water bottles. Shoaib oversees a variety of teams at Buffy, including growth marketing, digital product and operations. Prior to Buffy, Shoaib was a management consultant at McKinsey & Company