Senior Manager, Creative Strategy & Cultural Intelligence, ViacomCBS
Shivani is a Senior Manager of Creative Strategy & Cultural Intelligence at ViacomCBS, where she helps advertising partners seamlessly integrate into the cultural conversation through multimedia-powered culture intelligence studies and culture-forward narratives. Shivani began her career in branding and design as the first ever Cultural Strategist at ThoughtMatter, an award-winning agency where she built identities for purpose-driven brands, planned creative campaigns and wrote articles about emerging cultural trends. She holds an M.A. in Communication and Journalism from the University of Mumbai and a Masters in Branding from the School of Visual Arts, where she has received the Brand Master award, and assisted with teaching the Trends in Culture: Analysis, Insight and Forecasting course for five years running.