Shivani is a Senior Manager of Audience Impact & Intelligence at Paramount, where she helps advertising partners seamlessly integrate into the cultural conversation through multimedia-powered culture intelligence studies and culture-forward narratives. With over five years of experience working with creative leaders, designers, strategists and content producers, Shivani is a cultural strategist dedicated to helping brands tap into the zeitgeist to bring us together and influence our brand choices in a digital age. Previously, Shivani developed creative campaigns and identities for purpose-driven businesses at the design agency ThoughtMatter, with a focus on cultural analysis and actionable insights. Since earning her Masters in Branding from the School of Visual Arts in New York in 2017, Shivani has assisted cultural analyst Sem Devillart in teaching her course “Trends in Culture: Analysis, Insight and Forecasting” at SVA. In addition to branding work, her “Queens OnScreen” illustration series has landed coverage in publications including Brand Equity Economic Times, Buzzfeed, ATTN:, AV Club, Mashable and Hindustan Times.