Shirley is Managing Director of the Brand and Lifestyle division for Rogers & Cowan. She oversees the team that, as an integrated offering, develops and executes experiential, PR, influencer, talent, and music and entertainment strategy and activations for clients. Hughes’ experience includes a career spent developing and executing global entertainment and lifestyle marketing strategies and initiatives for numerous Fortune 100 brands including GM, Heineken and Microsoft, along with a track record of stewarding creative development and innovative partnership models.
Shirley Hughes
President of our Brand & Lifestyle Team, Rogers & Cowan