Shergul Arshad - Brand Innovators

Shergul Arshad

Head of North America, Aston Martin F1 Team

Shergul is the Head of North America for Aston Martin Formula One.  Shergul is tasked with growing the AMF1 footprint in North America via partnerships with global brands looking to capitalize on the enormous global popularity of Aston Martin and of Formula One.  Shergul has held senior roles in sales, digital strategy, business development, corporate development, loyalty marketing, affiliate marketing and eCommerce for numerous sports, gaming, entertainment, eCommerce and technology companies.  Most recently, Shergul was Chief Commercial Officer at StatsBomb, Director of Corporate Development at DraftKings, CEO & Founder of Mondogoal, and Head of Digital at AS Roma.  Previously Shergul was at Time Warner, eBay and Amazon.  Shergul hails from Florence, Italy, lives in the Boston, MA area, and studied at Harvard University with an MBA from Michigan