Shelby Garlock has more than fifteen years of experience in leading strategic marketing planning and execution, with a focus on omni-channel demand marketing. By leveraging data to create and optimize integrated marketing communications programs, she has executed the launch of multiple brands and products effectively increasing companies’ top line revenues.
Prior to joining Zeta Global, Keypath Education appointed Shelby as Managing Director to drive higher education schools’ success; planning around all points within the student journey to maximize output. Shelby has vast experience working with leading organizations in B2C, B2B, and B2B2C industries including agriculture, animal health, consumer packaged goods, spirits, telecommunications, higher education, entertainment, and technology.