Shaun Nichols - Brand Innovators

Shaun Nichols

Chief Growth Officer, Scout & Cellar

Shaun Nichols is currently the Chief Growth Officer at Scout & Cellar a national winemaker of Clean-Crafted wine.  She most recently was the CEO of LALA U.S., a value added, national dairy company that offers unique drinkable yogurts and indulgent milks to consumers across the Country.   Prior to her CEO role, she was the CMO at LALA and lead the consumer and shopper demand generation strategy including brand marketing, shopper marketing, innovation and R&D.  Shaun joined S&C in July of 2019 bringing over 25 years of CPG experience that includes leading a $200M company, heading up sales and all forms of brand marketing with expertise in brand management, advertising and consumer content development.  Shaun spent a large portion of her career leading various marketing strategies for Cadbury Schweppes and Dr Pepper Snapple Group, Inc.