Sr. Director, Content Center Lead, Georgia-Pacific
Shari Neumann is Sr. Director, Content Center Lead for Georgia-Pacific’s consumer business providing thought leadership and oversight on all matters related to content strategy; storytelling and creative development; and content production for brands like Angel Soft®, Quilted Northern®, Vanity Fair Napkins®, Dixie®, Brawny® and Sparkle® Paper Towels. Shari also provides oversight on PIXEL, GP’s internal creative agency; and manages GP’s external agency roster. Shari joined Georgia-Pacific in 2008 from Zyman Group consulting where she led insights and brand strategy development for numerous global businesses. Prior to that Shari led Advertising Planning for The Coca-Cola Company in Europe based in London, UK. Shari received her BA and MBA from Michigan State University. Her award-winning work includes Effies, Webby, and Campaign Inclusiveness & Creativity.