Shannon Gross

Director of Content Strategy, Dallas Cowboys

Shannon Gross is the Director of Content Strategy for the Dallas Cowboys. He oversees the Cowboys’ programming, web and social media teams and makes content programming decisions based off of performance analytics. Shannon is entering his 16th season with the Dallas Cowboys.

Shannon began his career selling hats and t-shirts in a Dallas Cowboys Pro Shop before making the move to manage their ecommerce platform. After seven years on the ecommerce side of the business, Shannon developed and created the Dallas Cowboys Social Media Department. Recently the Cowboys created a content and programming team that Shannon now oversees.

Shannon Gross
IG and Twitter:
@shannon_pg