Senior Vice President – Marketing & Fan Engagement, New York Jets
Seth Rabinowitz just completed his fourth season with the Jets and 15th in the NFL. Rabinowitz joined the Jets in April 2013 as Senior Vice President, Marketing & Fan Engagement. In this role, Rabinowitz oversees five critical channels through which Jets fans can interact with the team: the gameday experience at MetLife Stadium; stadium food & beverage and merchandise sales; the team’s annual calendar of special events, promotions and other off-the-field activities; the official Jets smartphone application; and the Jets Rewards program. Prior to joining the Jets, Rabinowitz was an independent sports and entertainment industry consultant, working on marketing and business strategy assignments for corporate and public sector clients. He also co-founded a startup digital marketing company. Previously, Rabinowitz enjoyed an 11-year career at the NFL League Office in New York. During this time, he performed a wide range of roles including Strategic Planning, Corporate Development, International and Marketing. Rabinowitz was instrumental in the launch of several new lines of business for the NFL and for the development of many successful strategies to grow the NFL business in the United States and around the world. His tenure included a two-year assignment with NFL Europa, during which time he was based in Frankfurt, Germany. Rabinowitz holds a bachelor’s degree from Williams College and a master’s degree from the University of Pennsylvania. He resides in Westchester County, NY with his wife and three sons.