Seth Goldman

Co-Founder Eat the Change® & PLNT Burger, Co-Founder Honest Tea, Chair of the Board Beyond Meat

Seth Goldman is Founder of Eat the Change®, a platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. The first business launched under the Eat the Change® umbrella is PLNT Burger, a plant-based quick serve restaurant that offers delicious burgers, sandwiches, fries and soft-serve.  

Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a grants program to donate $1 million over the next three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet.  Their first grant deadline received over 120 applications.

Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry magazine’s Executive of the Year, Beverage World’s #1 Disruptor and Partnership for Healthier America’s CEO of the Year.  

He is a graduate of Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestselling comic book, Mission in a Bottle.  


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New York

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Irving, TX

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