Director, Coca Cola Freestyle Marketing, The Coca Cola Company
Sarah Sachs is a passionate Senior Marketing Leader and strategist with deep experience in brand and innovation. In her previous and current roles, Sarah has developed and launched new products, pushed new thinking and repositioned existing products. In her current role at Coca-Cola, she has led the effort to transform the Coca-Cola Freestyle machine from a fountain dispenser into a marketing asset. Previous work at The Coca-Cola Company has included new product work for VEB (Venturing and Emerging Brands), the launch of Diet Coke Plus (with vitamins and minerals) and the launch of Coke BlaK. Prior to Coca-Cola, Sarah held roles at Prophet Brand Strategy and Young & Rubicam Advertising. Sarah holds an undergraduate degree from Brown University and an MBA from Emory’s Goizueta Business School.