VP of Marketing Insights, GroundTruth
Sarah Ohle leads the Marketing Insights team at GroundTruth, using the power of real-world, location-based data to understand and then empower marketers with actionable insights about consumers. Before joining GroundTruth, Sarah was Director of Custom Research for Nielsen’s Telecom Practice Group, where she was responsible for designing and executing proprietary research studies for Nielsen’s technology and media clients. Her career has spanned over 15 years in marketing, research, and analytics roles. Before Nielsen, Sarah held roles at Palm/HP, T-Mobile, and a leading telecom measurement startup, Telephia. Sarah has a BA from Middlebury College and an MBA from UCLA Anderson School of Management.