Director, Purpose & Brand Experience, SAP
Sarah has a 25+ year career in high tech that has included experience in brand marketing, competitive strategy, product management and product marketing, channel development, market research, as well as technical support and training.
Currently, Sarah brings to life brand experiences that highlight SAP’s purpose and sustainability driven strategy. SAP envisions a world of zero emissions, zero waste, and zero inequality and is uniquely positioned to help make sustainability profitable, and profitability sustainable. Prior to joining SAP in 2015, she led marketing strategy, messaging and positioning for a global software systems integrator Avanade and prior to that held various marketing roles at Microsoft.